Brand Ethos helps spirited organisations describe what they do better, so they can do more
Welcome. A bit about us
We work with brands with big ideas and a commitment to making the world a better place.
We act with optimism, passion and humility. And we always guarantee a warm welcome.
Some things we’re not about. We’re not about jargon, over-promising, or recycled thinking.
We won’t say we can do something we can’t nor do work we don’t believe in.
And we will never budge in our commitment to inclusive, accessible design.
What we enjoy doingWe work with people and organisations who do something positive in the world. These are the things we enjoy doing to help them do that.
Strategy Getting you where you want to be
Design Design to get you noticed
And more What we do with our partners
What we value — our ethos
This is our ethos. Like us, it’s straightforward.
In everything we do, we strive to do three things. To be curious, to keep it simple and to be true.
If you share these values, let’s talk. We’d love to work with you.
We’re enthusiastically interested in our world, our clients’ and their customers’. Curiosity gets us to truth, however inconvenient. We never forget that assumption is the mother of all cock-ups.
Simplicity is our heart. Keeping it simple embraces accessibility and positivity. Yet, being simple isn’t simplistic. It’s hard work. We generate universal ideas founded on truths and insight, that are executed beautifully.
We all know honesty is the best policy and we’re a lot happier for it. So we seek truth out. To be true we’re open, transparent, joyful, fair and inclusive. Our collective approach means team-working comes naturally.
Keeping our process simple
Most projects or client relationships follow a process with a beginning, a middle and an end.
We don’t claim to having a silver bullet. It’s no more than common sense and hard work. We keep it simple. And we know it works. We start with positivity and an open mind. We use our imagination. We adapt and rethink depending on what we find. We deliver what works best.
Discovery of the great and the good, and the foul and the failing. But above all, we find out what people believe to be true, even if it’s not.
We use research imaginatively to see things differently so that you see the world through their eyes, in their shoes.
We ask how you would like to be overheard. If someone was talking about you, what would you like them to be saying? What images would you like in their head?
Our aim is to give meaning to your brand that is believable, achievable and relatable. Something that gets you talking so that it will get them talking, too.
This is where we make strategy real (life). Not humdrum, but full of possibility. Turning your brand idea into designs with longevity, using words with integrity. Together we’ll create distinctive experiences that people want to talk about.
And by people, we mean everyone, because we design habitually with accessibility and inclusivity in mind. You are an original. Why shouldn’t your brand be, too?
Who we are
Our clients put purpose before profit. For them, kindness is a competitive advantage. They love what they do, and we love helping them do more of it.
As a team we might be small but what we achieve in partnership with our clients makes a huge difference, here and across the world.
Peter MillsBrand strategist, ethos champion
Lisa CromerDesign director
Karen DavisonDesigner and illustrator
Carol GrantAssociate consultant
Karen RichesAssociate consultant
What they say
Brand Ethos really took the time to get to know the hospice and what we are about. They pulled back the layers of our history and have given us all a brand that helps to communicate who we really are, which is one with people at our heart. It has been a pleasure to work with their team and I wouldn’t hesitate to recommend them.Barbara-Anne Walker Chief executive Ashgate Hospice
Our team loved working with Brand Ethos and we couldn't have chosen a better agency for our brand refresh. Working with them from the initial ideas to finally settling on our new brand was a joyful experience. Peter and Lisa are true professionals with a tried and trusted process. We are getting so many lovely comments on our distinctive look that I know we made the right choice. I highly recommend Brand Ethos and look forward to working with them again.Helen Furnivall Managing director High-Rise Communications
Working with Peter and Lisa has been an absolute pleasure, and all of us at WACL are thrilled that we now have a website that really reflects who we are and what we do. Thanks to the Brand Ethos team and the close collaboration with the wonderful A : F Digital, our website is now fit for the future while also celebrating our powerful past.Kate Waters President WACL
It’s a simply brilliant concept, with great execution. The feedback we’ve had has been overwhelmingly positive across all stakeholder groups. I am confident this will be transformative for Solar Energy UK and the hugely dynamic, growing industry we represent. It’s been a joy to work with Brand Ethos and I would certainly recommend their services.Chris Hewett Chief executive Solar Energy UK
It was wonderful to work with Brand Ethos again. We wanted a fresh, modern design for our website designed for young people and their approach really hit the mark. They understood our brief. We now feel more confident and proud in promoting the website at events and online. The team kept us on track with their amazing project management skills, and always went above and beyond. We felt they were fully invested in the project.Laura Monks Communications project manager, Health Careers Health Education England
Who we work with